Our beliefs are simple and straightforward. The best ingredients make the best juice. Being in the farming mecca of Vietnam means that we have access to superior produce. Since our philosophy of sustainability is aimed not only at our planet but at our bodies as well, we believe in supporting local organic farms and sourcing only 100% organic, non-GMO ingredients. Our juices and cleanses are designed to rid your body of toxins and non-organic conventional produce is saturated with harmful chemicals like pesticides, herbicides, fungicides, and chemical fertilizers. Our goal is whole health and to that end, we use whole organic ingredients.
FOUNDER OF JUICELIXIR
I returned to Vietnam after finishing my degree, leaving behind the opportunity to work at The Juice Press. However, that experience inspired me to start my own juice business. When I came back to Vietnam, I noticed there weren’t any similar business at the time. At the same time, there was a rise in the small business and startup scene in Vietnam. I quickly learned about different aspects of building a business by attending several workshops in the city. I started to brainstorm for my ideas. Today, JuicElixir has thrived into a sustainable small business. We take pride in not copying other businesses. We try to build using our own uniqueness and creativity.
FOUNDER OF JUICELIXIR
We are a cold-pressed juice and smoothie business in the heart of Ho Chi Minh City. JuicElixir is the combination of the words ‘juice’ and ‘elixir’, which in English refers to a medicinal magic potion. As the name suggests, JuicElixir thrives on the Hippocrates quote, “let food be your medicine and medicine be your food.” We focus on ingredients with medicinal attributes especially those with anti-cancer and anti-inflammatory properties. Through combining and balancing their tastes, we create a juice that can help make living healthy as effortless as possible. Our team is on a mission to increase the intake of fruits and vegetables among the general population for chronic disease prevention.
FOUNDER OF JUICELIXIR
There are a lot of cool startup concepts in food and beverage at the moment. One of the most unique concepts I’ve seen is a healthy fast food chain started by Elon Musk’s brother.
Is a market like Vietnam ready for that? It depends on how fast the green movement is progressing in Vietnam. There has been a rising trend in healthy foods in Vietnam with the growth of vegetarian-focused small businesses like salad and juice bars. Though I think we first need to promote and educate consumers more about these healthy lifestyle trends. I’d love to see the emergence of this health trend taking shape in Vietnam, rather than keep the sad state of affairs in the unhealthy food and beverage industry in Vietnam.
FOUNDER OF JUICELIXIR
We’ve been growing organically since the beginning,. I didn’t plan on starting my business so soon fresh out of college so it’s been a challenge to finance the business. We run slim on costs like marketing. Given that it’s new trend and the Vietnamese people have not really got used to the concept yet. So it takes effort and time to educate the consumers, and this is the biggest challenge for any new products introduced into the market.
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